Ming Chen, Ph.D.

Marketing - BCOB
Assistant Professor

Education: Ph.D. in Marketing, University of Houston

Courses Taught: Digital Marketing and Analytics DSBA 6010

Dr. Ming Chen's research focuses on using empirical models to examine the drivers of shopping behavior through consumers’ visual attention at point of purchase. She is also interested in understanding consumers’ viewership of TV shows or movies and their subsequent behaviors (i.e. viewership of future TV episodes or emotion reactions). Dr. Chen also holds an MBA from Johns Hopkins University.

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