Xi "Sunshine" Niu, Ph.D.

Software and Information Systems - CCI
Associate Professor

Education: Ph.D. in Information Science, University of North Carolina at Chapel Hill

Courses Taught: Knowledge Discovery in Databases DSBA 6162 / HCIP 6162, Internship Practicum DSBA 6400

Dr. Niu has published many refereed research papers in top journals and conferences and has also won several grants and awards from different sources including NSF. Dr. Niu’s research is at the intersection of data and text analytics, knowledge discovery, search behavior, and interactive information retrieval. Her recent projects include text mining for serendipitous recommendation, transaction log analysis of e-commerce websites, analyzing user-generated contents, and analyzing online user behavior to generate insights about user experience. Dr. Xi "Sunshine" Niu holds a joint appointment at the Department of Business Information Systems & Operations Management (BISOM) and the Department of Software and Information Systems.

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